Digitalisation and world events are leading to a strong change in customers’ buying and information behaviour. Their customers mainly inform themselves via the internet or get well-founded recommendations. Communication is increasingly taking place digitally and LinkedIn, as the world’s largest B2B network, is an enormous help in this. This is where companies that cleverly build connections via the new channels and actively involve their sales and marketing team benefit.

You and your employees are far more than just virtual business cards. Everyone can become a professional expert in their field and an active salesperson, ambassador and networker. Top salespeople and modern managers have already recognised this and actively use modern social selling strategies and their own LinkedIn network for professional referral marketing and building new business relationships.