More analyses – Image editing – Verifications – LinkedIn Learning AI
1. New metrics on LinkedIn
➡️ Saves: This metric shows how often a post is saved. A high value indicates that the content is perceived as particularly useful and that users want to view it again later.
➡️ Sends: This metric tracks how often a post is forwarded as a direct message. It provides insight into which content is being shared further.
Significance for your content analysis
The new metrics enable a more accurate assessment of the impact of posts. They provide insights into the actual added value and reach of content, beyond mere visibility figures.
• High ‘Saves’: The post is used as relevant content.
• High ‘Sends’: The content encourages sharing.
• High values in both categories: The post contributes measurably to building influence and visibility.
2. Image editing with a difference using Artlist AI:
You are already familiar with remove.bg from my training courses. Here, you can use background editing to turn your own semi-professional images into really good portrait photos. I wanted to go one step further and use AI to “dress” myself differently 😉.
I registered for free at artlist.io and asked the AI to change my outfit. Blue blazer with a white T-shirt was the instruction. Voilá, in seconds I was able to create an even more professional image from my already cropped image.
Admittedly, the platform naturally wanted to sell me a subscription for the download 😉, but there are other ways to save images… I really like using ‘Snagit’ for this. Unfortunately, I had to leave the animated portrait video I created behind…
Take a look for yourself. The platform can do much more, of course, but that’s beyond my area of expertise.
3. Verification of company pages
Verification of company pages is no longer free of charge. If you were still on the waiting list for verification, your application was deleted on 1 September. In future, you can only have your company page verified by purchasing a premium company page package.
My hope was that all companies would be able to verify themselves free of charge so that employees could easily verify their identities using their company email addresses. Unfortunately, this is no longer possible ☹.
Here is a brief overview of the LinkedIn Premium company page
• Cost: £99 per month (monthly) / £69 per month (annually)
o Verification of the company page
o Advanced analytics → followers, interactions, performance
o Greater reach → targeted content delivery
o Recruiting tools → job ads & candidate outreach
o Branding → banners, call-to-action
o Prioritised support → faster customer service
4. New verification checks for recruiters and executives
• Members who list job titles such as ‘recruiter’ or ‘talent acquisition specialist’ will now be required to verify their place of employment. This measure is intended to give applicants the certainty that the job offers they see come from real people and organisations.
• Executive positions such as managing directors and vice presidents will also be subject to verification to prevent identity fraud. The new measures also affect leadership positions on the platform. Users who list positions such as ‘vice president’ or ‘managing director’ will now undergo a verification process to confirm their employment and position. According to LinkedIn, this step is essential to protect the reputation of companies by ensuring that individuals in senior positions are accurately represented.
Please inform your specialists and managers about this new procedure!
5. LinkedIn Learning courses on AI for job seekers
By 2030, around 70% of AI-related skills are expected to change. To help job seekers build in-demand skills, Microsoft is providing nearly 100 AI courses in 15 new LinkedIn Learning learning paths. In addition, a nationwide AI learning challenge is being offered.
Starting on 29 September, you will have the opportunity to participate in a five-day, intensive, free AI course. This course is led by experienced instructors and includes recommendations on leading AI experts you can follow to continuously expand your knowledge. You can find more information here.
