LinkedIn account security + LinkedIn AI BREW360
1. Secure your LinkedIn account access!
I’m hearing more and more about LinkedIn accounts being blocked. LinkedIn is now increasingly relying on AI-driven systems to detect unauthorised actions. This can have devastating consequences for you!
What can trigger an account suspension?
📍Browser extensions: Many tools extract data or automate actions, which violates LinkedIn’s Terms of Use (8.2.2). Even popular productivity tools such as ‘Text Expander’ or other browser extensions may contain scraping functions that put your account at risk.
📍 Logging in from different locations: if you log in several times a day from different locations and perform many identical actions (searches, contact requests, etc.), LinkedIn’s AI may flag this as automation and your access will be blocked! Warning: if you have given your login details to third parties despite the guidelines, you are now on very thin ice!
These actions can also send negative signals to the LinkedIn system:
😈 Excessive contact requests that remain unconfirmed (risk of complaints). Regularly check who has not responded and withdraw the request. https://www.linkedin.com/mynetwork/invitation-manager/sent/
😈 Mass messages, this also applies to first-degree contacts.
😈 Use of engagement pods that require members to engage every time.
😈 Excessive tagging of people in posts. Only tag people who are relevant to your topic. Ideally, you should know them and get positive responses. If not, you risk losing your account.
How to protect your account:
➡️ Regularly review your browser extensions and remove anything that reads profile fields or automates viewing, connecting or sending messages.
➡️ Delete unanswered contact requests regularly to avoid system limits (see link above).
➡️ Avoid repetitive, machine-like activities.
➡️ Build credibility through authentic engagement rather than automation or mass tactics.
Security on LinkedIn isn’t just about avoiding account suspension. It’s about preserving the trust and credibility you’ve worked hard to build. Review your tools, slow down your outreach, and focus on providing real value to your network.
2. What is LinkedIn 360Brew AI?
360Brew is an AI that personalises your feed, job suggestions and the visibility of your posts based on relevance, engagement and your previous “behaviour”.
What you need to do to maintain and increase your visibility:
A: Interaction counts – Comments are now a decisive factor. End posts with a question or a call to action to stimulate discussion.
B: Consistent posting – 360Brew favours post creators who post regularly (2–3 times a week).
C: Target audience-oriented content – Address the problems, goals or desires of your target audience directly. Relevance is everything.
D: Strong opening sentences – The first 150 characters determine whether someone clicks on ‘Show more’. Arouse curiosity to attract attention.
E: Rich media wins – Native videos, carousels and well-designed images increase dwell time, which is an important signal of relevance.
F: Storytelling and expertise – Combine personal stories with professional insights. Posts that come across as human and helpful perform better than dry thought leadership posts.
360Brew marks the end of the previous LinkedIn algorithm. Target group-oriented content now takes precedence!
What will 360Brew do?
📍It will suggest job vacancies
📍It will suggest posts
📍It will suggest people to network with
Here are two examples:
When you perform a search, LinkedIn sends a prompt to the AI LLM, something along the lines of ‘Based on your profile and the criteria you entered in the search, give me a list of names to display.’
Now LinkedIn sends a request to the LLM along the lines of ‘Based on my profile, interests, engagement strategy, proximity and other criteria, show me a list of posts that are relevant to me’.
So the AI stores our data, preferences, history and more, as well as all the data it has read over time, in order to compile our feeds and suggestions.
This means that your posts are displayed not only because you posted them, but because they appear relevant to the target audience.
The following is taken into account:
➡️ What you say in your post (keywords, topic, style)
➡️ Who you are talking to (your network and interactions)
➡️ Previous reactions between you and your audience
People or companies that try to manipulate the current algorithm will lose out because 360Brew’s new system is designed to understand content, not patterns.
The better LinkedIn’s AI understands why people engage with your content, not just how much, the more it will reward authenticity, expertise and relevance and penalise pods and copycats.
